Steve Koch – Medium

Steve Koch
in
Cast & Hue

Post-Pandemic Experience Design: When Journey Mapping is not Enough

As we enter the unofficial start of summer, more vaccines are getting in arms, and in the United States, there is a general feeling that we…

4 min readJun 3, 2021

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Post-Pandemic Experience Design: When Journey Mapping is not Enough

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Steve Koch
in
Cast & Hue

How demand profiles drive growth and innovation

Designing experiences and communication strategies based on consumer needs and motivations

2 min readSep 30, 2020

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How demand profiles drive growth and innovation

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Steve Koch
in
Cast & Hue

Experience Design in the Pandemic Era

It’s never been more important to listen to those you serve

3 min readAug 18, 2020

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Experience Design in the Pandemic Era

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Steve Koch
in
Cast & Hue

Moving human-centered design workshops to virtual spaces

We’re entering a new phase in the Coronavirus pandemic. As cases start to plateau and even decline in some areas, several states have…

5 min readApr 30, 2020

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Moving human-centered design workshops to virtual spaces

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Steve Koch
in
Cast & Hue

Anticipating the New Normal: How Behaviors will Shift and How to Prepare

There is no doubt that we are in unprecedented times. Stay-at-home orders, drive-thru virus testing, social distancing, and sadly, death…

5 min readApr 15, 2020

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Anticipating the New Normal: How Behaviors will Shift and How to Prepare

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Steve Koch
in
Cast & Hue

Demonstrating business results from design thinking

Design and design thinking have emerged in the last several years as important approaches for innovative organizations. Well-regarded…

4 min readFeb 27, 2020

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Demonstrating business results from design thinking

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Steve Koch
in
Cast & Hue

How Design Thinking Could Have Saved the Iowa Caucus

The first primary of the 2020 presidential election took place on Monday night, and it did not go well, to put it politely. The first…

3 min readFeb 6, 2020

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How Design Thinking Could Have Saved the Iowa Caucus

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Steve Koch
in
Cast & Hue

Cast & Hue welcomes former Zappos user research & customer insights executive Maggie Young

While new to our team, Maggie Young is not new to the world of customer experience. She has previously led user experience and research…

6 min readAug 8, 2017

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Cast & Hue welcomes former Zappos user research & customer insights executive Maggie Young

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Steve Koch
in
Cast & Hue

How do emotions play a role in the customer journey?

At times, it feels like we are on a never-ending journey, constantly working to understand our consumers so we can communicate with them…

4 min readJul 21, 2016

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How do emotions play a role in the customer journey?

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Steve Koch

Steve Koch

What I'm about: Understanding the customer journey, designing better experiences, good food, golf, hiking, good books, bourbon, volleyball, my wife & my dog.

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